As small business owners, we need to find traffic for our websites from wherever we can get it -- assuming, of course, that the source is relevant traffic. Irrelevant traffic actually HURTS your website rank in the search engines so we don't want that. For that reason, we are not fans of reciprocal linking schemes, link farms, etc.
Case in point. I recently met with a new client in Los Angeles who needed to market their small business website. They had previously enjoyed a Page Rank of 5
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